SEO Class
Promoting Search Engine Optimization Education

I’m doing some research on local search engine results to see a tab called web pages and it gives some insight into why some local businesses get higher more prominent listings.
1. You need more pages in the website tabs
2. These citations should be on pages that have your full phone and address on them.
3. […]

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Geotargeting and Local Search and Mobile Search and Google Maps, Yahoo Local
By Geo targeting your search terms and web site you can convert drive by traffic into actual physical customers. If for example you are a pizza place you will want to make sure your site’s keywords are geotargeted as well as easily found […]

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As as SEO, I advise clients to make sure their sites are valid clean XHTML code and use CSS.  But they are often caught between the crossfire of their browsers and end up having to spend much too long in doing this and sometimes are not even willing to try and enter this battle.  Browser […]

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In fact the web is still evolving and as web technologies improve and the need for web users to retrieve data quickly and accurately continues, we notice trends emerging in various areas. Web 2.0 is more interactive in nature and community driven. Search engines still play a major role in indexing and finding […]

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According to the latest statistics Google dominates the world’s search by taking more than half the volume of searches over the last few months.  This means SEO’s should really focus the bulk of their efforts here.  Search Engine Optimization will increase in competition as this percentage continues to grow, so take into account […]

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In order to be a professional SEO you must try and attend conferences to network with other SEO’s and people who live behind their computer screens. Knowing people like Aaron Wall and Danny Sullivan can get you places. In any case people like Rand from SEOmoz are industry leaders and experts and can […]

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SEO Keyword Research is critical and helps narrow the focus and find optimal keywords before beginning paid or organize search engine optimization campaigns.  There are many tools that are good.  We will review the following keyword research tools from Aaron Wall’s SEO Book.
Test the following tools out and be prepared to discuss them in our […]

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In essence search engine optimization is in itself ECO Friendly.  Why you may ask?  The answer is simple.  Search engine optimization helps searchers find what they are searching for quickly and efficiently.  By optimizing the search process SEO’s are reducing the strain on search engines, on web servers, on the internet in general.  As the […]

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Search engine optimization, optimisation, internet marketing, internet branding, ranking, visibility, seo copywriting,  link building, link baiting, online brand management, SEO, SEM, Social Media Optimization, Social Media Marketing, all these are some of the words we use today to describe what SEO is or what SEOs do.
Although basic SEO is simple, actual implementation and planning are […]

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I am working on building SEO Educational resources. If anyone knows of good resources please email me and let me know. I will be compiling these SEO educational resources for my students.
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A neat tool I came across on Ogletree’s blog a while ago is rankmon basically this SEO tool helps you find which important keywords your site ranks for already and then you can take this information and tweak your site to rank even higher for the various terms you are already doing well for.  Try […]

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Domaining is growing rapidly and people are starting to realize the true value of domain names.  Dot coms are the most valuable, but .net’s and .org’s are still undervalued to a large extent.  Direct traffic is mainly for .com’s, but with a .net you are able to rank almost as easily in Google and other […]

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SEO education is critical for new businesses and to this effect SEO Class will offer free SEO classes to non-profits and educational institutions needing help improving their online web presence. Some non-profits are on tight budgets and can not afford high priced SEO consultants that demand high premiums come in and give them a […]

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SEO Copywriters are a new bread of professional writers who are excellent word smiths and have the ability to manipulate words in a manner that makes them friendly to both web readers and search engines alike. This talent can command large amounts of money when increased ROI is demonstrated by the professional writer or […]

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SEO for many years had a negative association and many terms still have negative connotations.  One of these is reciprocal linking and many internet marketers and webmasters misunderstand what is meant by reciprocal linking and automatically negate things based on these misconceptions.  We must think deeper and link deeper.
Often authority sites reach that status through […]

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