SEO Class
Promoting Search Engine Optimization Education

I’m doing some research on local search engine results to see a tab called web pages and it gives some insight into why some local businesses get higher more prominent listings.
1. You need more pages in the website tabs
2. These citations should be on pages that have your full phone and address on them.
3. […]

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Geotargeting and Local Search and Mobile Search and Google Maps, Yahoo Local
By Geo targeting your search terms and web site you can convert drive by traffic into actual physical customers. If for example you are a pizza place you will want to make sure your site’s keywords are geotargeted as well as easily found […]

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As as SEO, I advise clients to make sure their sites are valid clean XHTML code and use CSS.  But they are often caught between the crossfire of their browsers and end up having to spend much too long in doing this and sometimes are not even willing to try and enter this battle.  Browser […]

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According to the latest statistics Google dominates the world’s search by taking more than half the volume of searches over the last few months.  This means SEO’s should really focus the bulk of their efforts here.  Search Engine Optimization will increase in competition as this percentage continues to grow, so take into account […]

Continue reading “BBC News Report about Google and Search” »

SEO Keyword Research is critical and helps narrow the focus and find optimal keywords before beginning paid or organize search engine optimization campaigns.  There are many tools that are good.  We will review the following keyword research tools from Aaron Wall’s SEO Book.
Test the following tools out and be prepared to discuss them in our […]

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In essence search engine optimization is in itself ECO Friendly.  Why you may ask?  The answer is simple.  Search engine optimization helps searchers find what they are searching for quickly and efficiently.  By optimizing the search process SEO’s are reducing the strain on search engines, on web servers, on the internet in general.  As the […]

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I am working on building SEO Educational resources. If anyone knows of good resources please email me and let me know. I will be compiling these SEO educational resources for my students.
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A neat tool I came across on Ogletree’s blog a while ago is rankmon basically this SEO tool helps you find which important keywords your site ranks for already and then you can take this information and tweak your site to rank even higher for the various terms you are already doing well for.  Try […]

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SEO education is critical for new businesses and to this effect SEO Class will offer free SEO classes to non-profits and educational institutions needing help improving their online web presence. Some non-profits are on tight budgets and can not afford high priced SEO consultants that demand high premiums come in and give them a […]

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SEO for many years had a negative association and many terms still have negative connotations.  One of these is reciprocal linking and many internet marketers and webmasters misunderstand what is meant by reciprocal linking and automatically negate things based on these misconceptions.  We must think deeper and link deeper.
Often authority sites reach that status through […]

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Robots.txt files are files that exist in the root directory of a website. Robots, crawlers, bots, spiders all scour the internet hungry for fresh content. When they find a website the immediately look for the robots.txt file that instructs them what to do or not to do. Often times when a webmaster […]

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Inbound links from external sites generally increase a websites Pagerank. However there is debate regarding outbound linking and its impact on Pagerank and actual website rankings in the SERPs. Basically there are different perspectives on the effect of these outbound links.
Outbound links do drain a web site’s Pagerank which is something Google looks at. […]

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10 Step Guide to Getting Started with CSS for SEO:

First go to a simple website such as SEO Class (you are already here unless you are using an RSS reader or someone forwarded this article to you).
Next go through the CSS tutorial on W3C Schools.
Then download or Get firefox if you don’t currently use it […]

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Designing web pages in CSS is very important for both being up with the times as well as making you web pages easier to work with, layout, and modify in the future. Designing in style sheets also makes SEO work easier and allows the search engine optimizer the ability to work with clean code […]

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Section 508 compliance is becoming very important both for users with disabilities as well as those without disabilities. Well for those with disabilities the government has passed laws which protect their internet experience and give them equal opportunities as there non-disabled friends. Government web sites such as the USPO must adhere to these […]

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