SEO’s Evolution and Web 2.0
In fact the web is still evolving and as web technologies improve and the need for web users to retrieve data quickly and accurately continues, we notice trends emerging in various areas. Web 2.0 is more interactive in nature and community driven. Search engines still play a major role in indexing and finding information, but various communities online have started having their own databases and the need for their niche users to find information is also growing.
We see trends such as Google and other search engines allowing for personalized niche custom search engines to be created for niche areas and eventually integrating these engines with various community websites is likely where this trend will go.
So allowing more control to the users results in better search and a better way for enhancing collaboration and increasing creativity online and hence pushing the web towards greater heights.
Search engine optimization experts and internet marketers must realize the power and importance of social media networks and other web 2.0 (the new generation of web services) sites. Sites such as YouTube are great ways to drive more traffic and exposure to sites. These sites are influencing elections and having direct impacts on our ways of life which has become increasingly tied to data as we get more connected through the evolving internet. We are turning towards a convergence of our reality and our virtual reality, our world physical being and our virtual being. The more we connect and interact the more the two worlds will meet.
As an internet marketer you will exert great influence on people’s realities through providing useful information to them through all internet and digital means.
Traditional marketing courses are good in that they rely on time tested methodology, but as we evolve these courses must evolve. I believe firmly that our educational institutions must adapt quickly to the changes in technology.